self promotion
Best Practices for self promotion and Voice Actors
NAVA Self-Promotion Tips
Self-promotion is important in our business. Following are some helpful notes to make sure you get the biggest ROI on your publicity efforts
01
Know what you’re paying for
Voice actors should know what they are paying for from the start.
If you’re asked to pay to receive publicity in a publication, make sure you understand exactly how and where that publicity will appear, and get it in writing.
02
Earned coverage vs. paid coverage
Getting people to write about you is often more valuable when it’s genuine editorial coverage rather than something you’ve paid for. Build relationships with journalists and content creators who truly care about the craft.
03
Do your research
Before saying yes to any opportunity, look up the outlet’s past issues, audience reach, and reputation. If they can’t provide real data on distribution or engagement, that’s a red flag.
04
Ask for deliverables and timelines
A credible publication should provide clear deadlines for interviews, copy approval, and publication dates. Vague promises often mean vague results.
05
Invest in your own channels
Your website, LinkedIn, and social platforms are powerful tools for promotion, and you control the message. Regular updates, behind-the-scenes posts, and thoughtful commentary can go further than one-off placements.
06
When in doubt, ask around
The voice over community is full of experience. Reach out to friends and collegues before committing funds. Chances are, someone has encountered the same offer and can provide valuable perspective.